The Result
Technology
Careem
Employee Recognition & Anniversary Program
Client
Careem
Careem
Industry
Technology
Technology
Employees
3,000+
3,000+
Countries
15
15
The Challenge
As a rapidly growing tech company with employees across 15 countries, Careem needed a recognition program that could scale globally while feeling locally relevant and personally meaningful.
The existing ad-hoc approach created inconsistent experiences and administrative burden. Key requirements included:
- Global consistency with local relevance
- Sustainable, eco-friendly options aligned with brand values
- Seamless integration with HR systems
- Celebration of company culture, not just tenure
Our Solution
We developed a “Choose Your Journey” recognition program with:
Milestone Boxes
Tiered gift boxes for 1, 3, 5, and 10-year anniversaries with increasing value and customization.
Local Sourcing
Partnered with local artisans in each country for culturally relevant, sustainable products.
Experience Options
Recipients could choose between physical gifts and experience vouchers.
The Results
+18
eNPS Points
eNPS Points
92%
Redemption Rate
Redemption Rate
12%
Turnover Reduction
Turnover Reduction
15
Countries Served
Countries Served