The Result
Emaar Properties
Premium Handover Gift Collection
Emaar Properties
Luxury Real Estate
2,500 Units
8 Weeks
The Challenge
When buyers invest in an Emaar property, they’re not just purchasing real estate—they’re buying into a lifestyle. The handover moment needed to match this expectation with a gift that felt as premium as the properties themselves.
Previous handover gifts had been well-received but lacked the distinctive “Emaar experience” that buyers expected. The client sought a solution that would:
- Reinforce Emaar’s luxury positioning
- Create social media-worthy unboxing moments
- Include practical items buyers would actually use
- Scale across multiple project handovers
Our Solution
We designed a collection of handover gifts tiered by property value, each featuring:
Bespoke Packaging
Walnut wood boxes with brass hardware and laser-engraved Emaar branding. Magnetic closure with custom foam inserts.
Curated Contents
Premium home accessories, personalized welcome certificate, custom property guide, and artisanal Arabic coffee set.
Personal Touches
Each box included a personalized letter from the CEO and property-specific details embossed on inner elements.
The Results
Positive Feedback
Referral Increase
Social Shares
Media Features