The Result
Finance & Banking
Emirates NBD Private Banking
Executive Client Welcome Program
Client
Emirates NBD
Emirates NBD
Division
Private Banking
Private Banking
Volume
500/Year
500/Year
Duration
3+ Years
3+ Years
The Challenge
Emirates NBD’s Private Banking division serves ultra-high-net-worth individuals who expect exceptional experiences at every touchpoint. The existing onboarding process, while efficient, lacked the distinctive welcome moment that would differentiate the bank from competitors.
Key requirements included:
- Compliance with banking regulations on gift values
- Flexibility to accommodate different client preferences
- Consistent quality across high volumes
- Cultural appropriateness for diverse clientele
Our Solution
We developed a three-tier welcome program that relationship managers could customize based on client preferences:
Platinum Tier
Premium leather portfolio, personalized pen, luxury date collection, and signed welcome letter from the CEO.
Gold Tier
Leather card holder, premium notebook, artisanal chocolate selection, and personalized welcome card.
Silver Tier
Branded leather accessories, regional specialty foods, and digital welcome package.
The Results
23%
Satisfaction Increase
Satisfaction Increase
3
Years Renewed
Years Renewed
85%
Office Display Rate
Office Display Rate
3
Internal Adoptions
Internal Adoptions